VINCAR: From Family Roots to Future Mobility
Founded in 1989, VINCAR has grown from a family dealership into Singapore’s trusted mobility partner. Today, led by second-generation founder Ernest Heng, it embraces an EV-first future—delivering effortless ownership through transparent pricing, bundled services, and tech-driven experiences that keep VINCAR’s core values of trust and transparency at heart.
His Story Unfolds...
From the early days of selling pre-owned cars to today’s luxury tech-driven lineup, how has Vincar evolved to load its next chapter?
When VINCAR was started by my father in 1989, it was about establishing a trustworthy business that delivered an honest and professional experience. Over the years, we professionalised standards, added financing, insurance and aftersales, then moved upstream as authorised distributors for GAC and Proton e.MAS. With digital retail and data-driven service, we now deliver a seamless, transparent experience. Our next chapter is EV-first: pairing cars like the e.MAS 7 with bundled ownership services so customers get technology, value and zero friction.
As a young founder, how do you see the tech and business landscape evolving in the next chapter of your journey?
As a second-gen business owner, my job is to protect what made us trusted—and modernise everything else. The next chapter is software-defined: We are looking into ways in which we can integrate AI into our workflows and ensure that every customer touchpoint feels personal and accountable. In short: honour the family fundamentals, run on disciplined systems, and grow lifetime value—not just volume.
Cars have changed. Customers have changed. How do you see Vincar continuing to redefine mobility in Singapore’s next tech era?
VINCAR’s next chapter is simple: make EV ownership effortless. We combine clear pricing and fast response with bundled services—finance, insurance, service, and flexible options to buy or lease. We want to deliver our values at scale: Customer-Centric, Forward-Thinking, Transparent. That’s how we’ll help Singapore move into the next tech era: less friction, more confidence, better lifetime value for every driver.
COMEX 2025 celebrates how innovation shapes everyday life. How has tech shaped the way you run Vincar, from the early days to now?
VINCAR was started by my parents in the pre-owned days—relationship-driven, ads in the papers, phones ringing off a desk. What tech changed first was speed and visibility. We moved from handwritten logs to CRM and digital lead capture, so every enquiry is tracked and responded to within an hour, not lost in memory. What hasn’t changed is our family DNA: trust, transparency, and follow-through. Tech didn’t replace that—it made it repeatable at scale. That’s how we’ve gone from a great family dealership to a disciplined, tech-enabled business that still feels personal.
If you could fast-forward 10 years, what would you hope people say about the legacy you’re building now?
I’d hope people say we took a family dealership and made it future-ready without losing its heart. That we kept the promises my parents built—trust, transparency, follow-through—and made them measurable and consistent at scale.
I’d want our legacy to be EV ownership made effortless in Singapore: clear pricing, fast responses, bundled finance/insurance/service, and proactive care that removes friction from day one to trade-in.
Internally, I hope they say we grew people—reskilled our teams to work confidently with new tech, built leaders, and created a culture of discipline over heroics. And that we raised the bar for the industry: honest appraisals, responsible data use, and service standards others adopted.
If in ten years customers say, ‘VINCAR made owning an EV simple and kept their word,’ and our team says, ‘I did the best work of my career here,’ that’s the legacy I’m building.
From the early days of selling pre-owned cars to today’s luxury tech-driven lineup, how has Vincar evolved to load its next chapter?
When VINCAR was started by my father in 1989, it was about establishing a trustworthy business that delivered an honest and professional experience. Over the years, we professionalised standards, added financing, insurance and aftersales, then moved upstream as authorised distributors for GAC and Proton e.MAS. With digital retail and data-driven service, we now deliver a seamless, transparent experience. Our next chapter is EV-first: pairing cars like the e.MAS 7 with bundled ownership services so customers get technology, value and zero friction.
Cars have changed. Customers have changed. How do you see Vincar continuing to redefine mobility in Singapore’s next tech era?
As a second-gen business owner, my job is to protect what made us trusted—and modernise everything else. The next chapter is software-defined: We are looking into ways in which we can integrate AI into our workflows and ensure that every customer touchpoint feels personal and accountable. In short: honour the family fundamentals, run on disciplined systems, and grow lifetime value—not just volume.
Singapore’s becoming smarter, faster, and more digital. What future tech will you most excited to grow with?
VINCAR’s next chapter is simple: make EV ownership effortless. We combine clear pricing and fast response with bundled services—finance, insurance, service, and flexible options to buy or lease. We want to deliver our values at scale: Customer-Centric, Forward-Thinking, Transparent. That’s how we’ll help Singapore move into the next tech era: less friction, more confidence, better lifetime value for every driver.
COMEX 2025 celebrates how innovation shapes everyday life. How has tech shaped the way you run Vincar, from the early days to now?
VINCAR was started by my parents in the pre-owned days—relationship-driven, ads in the papers, phones ringing off a desk. What tech changed first was speed and visibility. We moved from handwritten logs to CRM and digital lead capture, so every enquiry is tracked and responded to within an hour, not lost in memory. What hasn’t changed is our family DNA: trust, transparency, and follow-through. Tech didn’t replace that—it made it repeatable at scale. That’s how we’ve gone from a great family dealership to a disciplined, tech-enabled business that still feels personal.
If you could fast-forward 10 years, what would you hope people say about the legacy you’re building now?
I’d hope people say we took a family dealership and made it future-ready without losing its heart. That we kept the promises my parents built—trust, transparency, follow-through—and made them measurable and consistent at scale.
I’d want our legacy to be EV ownership made effortless in Singapore: clear pricing, fast responses, bundled finance/insurance/service, and proactive care that removes friction from day one to trade-in.
Internally, I hope they say we grew people—reskilled our teams to work confidently with new tech, built leaders, and created a culture of discipline over heroics. And that we raised the bar for the industry: honest appraisals, responsible data use, and service standards others adopted.
If in ten years customers say, ‘VINCAR made owning an EV simple and kept their word,’ and our team says, ‘I did the best work of my career here,’ that’s the legacy I’m building.
