Function meets style with Samsung’s The Frame

The 2020 evolution of The Frame brings an even more elevated experience to homes by going beyond the traditional concept of TV to a functional piece of home décor that enhances the design of any living space. Aside from the 20 exclusive artwork selections that come pre-loaded on The Frame in 2020, Samsung’s Art Store – the world’s largest art platform for TV – provides access to over 1,200 pieces of art by prestigious artists, galleries and museums from all over the world6.

In addition, The Frame now comes equipped with the all-new Magic Screen+7 feature, whereby users can harmonise the TV with the interior design of their homes. They can simply take a picture of the TV and its surrounding wall with a smartphone and let the texture synthesis technology work its magic, generating a virtual image pattern on the TV screen which blends the TV seamlessly into its surroundings.

Users can also keep unsightly cables out of sight with the single, all-in-one cable8 and utilise the easy-to-use No Gap Wall-Mount to ensure that the TV is flushed against any wall with minimal gap9 for a harmonious look in any room. To further personalise the look and feel of The Frame, consumers can choose from the customisable bezel options10 – available in black, white, beige and brown – so that they can easily swap bezel colours to complement the colour of the space.

6 Available with monthly subscription of $6.99 currently. Available art displayed may differ from image shown. Art pieces in the Art Store are subject to change without prior notice.

7 The Magic Screen+ background setting feature may vary depending on the environment where the TV is installed including, but not limited to, wall designs, patterns, and/or colours.

8 ‘One Invisible Connection’ refers to a single, translucent optical cable connected to the One Connect Box integrating external device cables, but it does not refer to cables connected to other devices such as sound bar. Subject to device compatibility. Devices must be connected to the One Connect Box via HDMI cable.

9 Measured from rear end of the TV, the gap may differ based on the installation and wall type. A small gap between the wall and TV may occur if wall is not 100% flat or is constructed off-angle to the floor or if installed incorrectly. The actual angle when tilting may vary by product size.

10 One free set of customisable bezel with every purchase of The Frame. Additional customisable bezels sold separately.