IT SHOW Takes Centre Stage As COMEX-IT Group Spotlights Its Consumer Tech Portfolio Through Innovation Led Products

IT SHOW Takes Centre Stage As COMEX-IT Group Spotlights Its Consumer Tech Portfolio
Through Innovation Led Products

IT SHOW Takes Centre Stage As COMEX-IT Group Spotlights Its Consumer Tech Portfolio
Through Innovation Led Products

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FOR IMMEDIATE RELEASE

IT SHOW Takes Centre Stage As COMEX-IT Group Spotlights Its Consumer Tech Portfolio
Through Innovation Led Products

Singapore — IT SHOW 2026, one of Singapore’s longest-running consumer technology
exhibitions, is taking centre stage this March as COMEX-IT Group spotlights its broader
portfolio of consumer tech shows and its continued commitment to delivering hands-on,
innovation-led technology events.

The Group oversees four major technology exhibitions: COMEX, IT SHOW, Consumer
Electronics Exhibition (CEE) and The Tech Show, each with a distinct positioning tailored to
different audience segments. COMEX and IT SHOW remain the Group’s largest flagship
events, drawing broad consumer and professional audiences, while CEE and The Tech Show
have carved out stronger lifestyle, youth, and gaming-led identities to appeal to families and
younger tech enthusiasts.

“Each of our shows plays a distinct role within the portfolio,” said Genevieve Rodrigues,
Director of COMEX-IT Group. “IT SHOW engages consumers at a stage where hands-on
exploration, value-driven purchases, and shared family decision-making matter most.”

IT SHOW Enables Hands-On Discovery and Informed Decisions

Through interactive product trials and live demonstrations, IT SHOW continues to help tech
enthusiasts, families and households translate online research into confident, real-world
purchasing decisions. This approach has resonated strongly with visitors, contributing to a
40% increase in visitorship from 2024 to present, as more shoppers seek the assurance of
seeing and trying technology before making higher-consideration purchases.

Reinforcing this, Mr K Singh, a regular Tech Show visitor shared, “Reading reviews online
helps, but being able to see and try the products all under one roof with the consultation of
all the brands’ sales staff at the event makes deciding so much easier for our family,
especially for big tech purchases at home.”

Singapore-First and World-First Launches
IT SHOW will feature a slate of Singapore-first and world-first product launches across
participating brands:
1. Brought in by local distributor Dreamcore, MSI will introduce the world’s first
ultra-wide curved monitor powered by a 5th Gen QD-OLED panel, delivering
improved clarity, deeper blacks, and enhanced durability through its new Dark
Armor Film for superior long-duration viewing performance.
2. VITURE will debut the all-new VITURE Beast Ultra XR Glasses exclusively in
Singapore at IT SHOW 2026, marking its first local launch. Designed to deliver an
immersive extended reality experience for work, entertainment, and gaming, the
Beast Ultra XR Glasses will be available for exclusive pre-order during the show.
3. Insta360 has introduced the Insta360 Snap Selfie Screen, a new lightweight
accessory launching exclusively at the IT SHOW (embargoed until 12 Mar).

Show Exclusive Tech Steals
Get ready to kickstart your year with unbeatable tech savings across leading technology
brands. From the latest smartphones and laptops to smart home devices and gaming rigs,
shoppers can look forward to incredible discounts, available only during the show.

Event highlights include:
• Daily Tech Steals starting from as low as $5
• $10 Challenger vouchers redeemable with qualifying purchases
• Star Buys curated across the Work, Home and Play tech categories
• #IYKYK flash offers featuring the hottest tech at limited quantity, unmatchable prices
• A Grand Lucky Draw featuring over $300,000 worth of prizes

These limited-time promotions, available only at IT SHOW 2026, make it the go-to event for
consumers seeking the best year-end tech bargains.

Event Details
Dates: 12 to 15 March 2026
Venue: Suntec Convention Centre, Levels 3 & 4
Timing: 12pm to 9pm
Admission: Free
Website: www.comexitshow.com.sg

COMEXIT Group Pte Ltd is a Singapore-based events company specializing in the
management and organization of large-scale consumer technology exhibitions. Backed by a
team with strong track records and decades of industry experience, we are proud to steward
some of the nation’s most established and recognized event brands, including COMEX, IT
SHOW, Consumer Electronics Exhibition (CEE), and The Tech Show (TTS). Our mission is to
deliver impactful, high-quality experiences that connect consumers with the latest
innovations in tech – while offering an exciting and rewarding shopping experience unlike
any other.

Read more about the new launches for IT SHOW 2026.